The Surprising Mistake That’s Stalling Your Business

There are a lot of things that can keep you from moving forward with your business, but there’s one that I see a lot of coaches making but no one’s really talking about. Could you be making this critical yet easily fixable mistake in your business that’s keeping you from moving forward?

 

Tell me if this sounds familiar:

  • You want to host a webinar, but the thought of someone asking a question you can’t answer gives you cold sweats.
  • You’re not sure if you should use MailChimp or AWeber, so you go back and forth creating pro and con lists without ever actually sending out a newsletter.
  • You’re so nervous about having too many clients that you don’t ever invite anyone to talk with you about working together.

If this sounds like you, you might be trying to solve problems you don’t have. Trust me, I get it – I used to get paralyzed by fear that I might get too busy, or I would have a client who was too complicated, or I wouldn’t know how to manage my life once I was a famous health coach. (That last one never happened, by the way.)

 

​​​​​​​Trying to solve problems you don’t have stalls your business. 

 

What I’ve learned over the years is that trying to solve problems I don’t have stalls my business. It’s a great way for me to hide, or let myself stay stuck, or stay safe by not having to take a risk. If I don’t have an answer, I can’t move forward, right? “What ifs” can kill your business before it even gets started. The reality is we can’t solve our problems until they happen.

 

As Marie Forleo says, “everything is figureoutable.” When I first became a health coach, there was so much I didn’t know, and even eight years later there are many things I still have to learn. But I haven’t let it stop me from moving forward, growing my business, and serving my clients.

 

What I do now is focus on solving the problems that are currently in front of me instead of trying to solve ones that haven’t yet happened. This has allowed me to make mistakes, and learn and grow from them. In order to create a successful health coaching practice, you’ll need to take regular action on the things you can control, and then deal with the problems as they pop up.

 

Let’s go back to the places so many people get stuck, and look at potential solutions. 

 

Problem: You want to host a webinar, but the thought of someone asking a question you can’t answer gives you cold sweats.

 

Solution: Have a few post-its with phrases you can say stuck to your computer screen in case someone asks a question you can’t answer. Use phrases like: “I’m not sure about that, let me get back to you”, then make a note and be sure to follow-up. Or, if it’s question that is way out of left field, say something like, “I think that question may be out of the scope of this conversation, but I’d love to connect with you offline,” then keep moving with your presentation.

 

Problem: You’re not sure if you should use MailChimp or AWeber, so you go back and forth creating pro and con lists without ever actually sending out a newsletter.

 

Solution: Set aside a 2-hour chunk of time and explore both programs. Use the one that feels the best to you. Check out their customer service options to use the one that gives you more support. At the end of 2-hours, make a decision and keep moving. No system is perfect, you just need to pick the one you’ll actually use.

 

Problem: You’re so nervous about having too many clients that you don’t ever invite anyone to talk with you about working together.

 

Solution: Let’s be honest, this would be a great problem to have. Having tons of clients does mean that you’ll have to get super clear about your time and energy, and how many clients you can serve well at one time. If you have more people coming to you than you can serve, you have lots of options!  Consider raising your rates, or creating a wait list, or offering group programs so you can serve more people at one time.

 

Did you notice that none of these solutions require you to know everything or to make a “perfect” decision? You just have to make the best decision you can in the moment, and then keep going. You can always pivot and adjust later, as long as you’re focused on the problems at hand instead of the ones that haven’t happened yet.

 

Have you joined the Health Coach Uprising community on Facebook yet? It’s a supportive space for health coaches to talk through business challenges and to focus on the problems at hand. Join us here.

 

​​​​​​​What about you? Do you find yourself stuck trying to solve problems you don’t have? What could change for you if you really paid attention to what you can control instead?

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