Top 3 Reasons Self-Care Matters for Solopreneurs

My client Emily’s business is taking off. She just signed two new clients, and she’s running a detox next week. She has big plans to get back on track after the holidays and a lot of travel — really sticking to regular exercise, shutting down earlier each night for better sleep — and she dreams about getting a massage. But she’s just too busy. Maybe next week.

 

Sound familiar?

 

As health coaches, we already understand the value of slowing down and taking time for ourselves. But, as solopreneurs, it can often seem that we simply don’t have enough time for self-care.

It’s a classic case of the cobbler’s kid having no shoes – we get so caught up in our work and in supporting our clients that we forget to make time to support ourselves.

 

Here’s why self-care matters so much for soloprenuers:

 

Reason #1: Everything is harder when you’re tired.

I was once on a late night flight and overheard a woman and her daughter sitting behind me. The daughter was having a rough flight, and her mom replied, “I’m sorry sweetie, but this is why I wanted you to take a nap. Everything is harder when you’re tired.”

That piece of advice has stuck with me for years because it’s true: everything IS harder when you’re tired. This is why so many of us get stuck in a vicious struggle with technology related to our websites, payment systems, or newsletter lists. We’re learning new skills all the time as entrepreneurs, which means our brains are working overtime. Make time to sleep, rest, and recharge so you can go into your days prepared to be your best. This is especially key when you’re working on a big product or launch, and a good way to ensure that things run as smoothly as possible.

 

Reason #2: This work can be draining.

Don’t get me wrong, I know you’re passionate about helping people. But working with clients can be exhausting, simply because it takes a lot of mental and emotional energy to hold space as our clients work through their challenges. Then add in the amount of creative energy it takes to market our courses, along with the myriad different roles we play in a day and it’s no wonder we’re so tired!

Prioritizing your own self-care is a key step in making sure you have the capacity to support your clients as they grow and reach their goals. And happy clients means referrals, which is one of the top ways to grow your coaching business.

 

Reason #3: You can’t pour from an empty pitcher.

Let’s face it, building your own business from the ground up is not for the faint of heart. There are days when our to-do lists seem insurmountable, and we may even consider giving up .

This is when you need a solid dose of self-care, because you are probably trying to pour from an empty pitcher.The demands of running your own business can drain us faster than a regular job, which is why I schedule regular self-care, like yoga twice a week during my lunch break.

 

Now I’d love to hear from you. Do you make time for regular self-care? Do you feel well rested, or do you need to create more down time for yourself? If you have any self-care secrets, I’d love to hear those, too.

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