The Only Question You Should Be Asking

What to ask if you're health coaching

Maybe this will sound familiar to you if you own a health coaching business…

On Tuesday night, as we were driving home from vacation, my mind turned to business. This often happens when I’m not specifically focused on something. I spend a lot of time thinking about health coaching, best business practices, and how to best support you. I know, it makes me a total dork. But I really do love letting my brain puzzle out the most common challenges I see health coaches facing.

As we were driving, I realized that there’s one question that we should be asking, but aren’t.

The question is simply this: is what you’re doing working?


This realization hit me like a ton of bricks – my first thought was, can it really be this simple? And, of course, the answer is yes.

Coaches ask me all the time how to find more clients. They ask what they should write in newsletters, how to get more done, etc.

My health coaching clients ask me questions like what they should eat for breakfast. They want to know whether they should count calories, and if they should cut gluten. These questions are important, but what’s even more important is to pay attention to what you’re doing to see if it’s helping you gain traction.

For your health coaching clients, it can be extremely helpful to help them sort through their health goals by focusing on doing more of what’s working, less of what isn’t. This way, we aren’t trying to heal or cure any conditions. Rather, we’re helping them figure out how to pay attention to their own bodies and how to make adjustments. Giving them this question as a tool they can use to make their own decisions is highly valuable.

In terms of your health coaching business, it can be incredibly helpful to simply step back and assess which parts are working, and which aren’t.

Are you spending tons of time writing and refining newsletters, but not getting clients? That’s a great time to ask: is what I’m doing working? If not, it may be time to shift your effort to a different place.

Or, do you get tons of clients through networking events, but you’re stressed because you don’t have a fancy website in place? Again, check in with yourself: is what you’re doing working? If so, keep going! There’s a good chance your website doesn’t need to be as fancy as you think it does if you’re able to find your clients via one-on-one interactions.

In our industry, it can be easy to get overwhelmed by the amount of information that’s coming at us day in and day out. There are tons of gurus and experts out there telling you what you should and shouldn’t be doing to make your business stand out.

What I’ve learned in 8+ years of running a business is that no matter what the gurus and experts say, if something’s not working, then it’s not working, and it’s time to step back and readjust.

This realization feels like such a relief to me! I’ve now made a post-it that’s stuck to my computer that says, “Is it working?” I think this is such an important reminder. It’s something I’m going to be sure to keep in mind when I’m considering my next project.

I’m curious – does this question help you as you think about what to do next?

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