The Three Things Successful Coaches do Differently

What successful coaches do differently

I distinctly remember when I first started health coaching. I had just graduated from my nutrition school, and I desperately wanted to be one of those successful coaches they highlighted. It didn’t help that my then-fiance, family, and friends kept telling me, “if anyone can make this work, it’s you!” I know they were being supportive, but at the time all I felt was incredible pressure.


The problem was that although I had the will, I didn’t have the way. 


I’ll be honest – learning how to run a business has not been easy. In fact, aside from parenting, it’s been the biggest learning curve I’ve ever experienced. However, that doesn’t mean it’s been all hard work and tough lessons learned. I’ve had tons of fun, built great relationships, and I love seeing my clients thrive.


There are a couple of things that I’ve noticed separate successful coaches from the rest of the pack. These are all things that I’ve learned to do better, and that you can start implementing in your business, too.


Successful coaches make decisions quickly.


Making quick decisions matters a lot, because the reality is that we can’t learn what our clients do and don’t want from us without real world testing. We can spend weeks creating a program that we think is perfect. But, until we actually offer that program to our potential clients to see if it’s something they want, we’ll never know if the program is “good” or not. Making decisions quickly allows you to try something, learn from it, re-evaluate and try again. The faster you can do this, the more successful you’ll be.


Successful coaches rely on their community.


For a long time I believed that successful health coaches had some secret super power that I simply didn’t possess. In a way, I was right. Really successful people have a tight knit community that they rely on to cheer them on and pick them up when they’re down. This may take the form of close friends, a mentor, or even a more formal mastermind group.


No matter what, in order to create a thriving coaching practice you need to have a safe space to talk about what’s going well, and what isn’t. The best thing about having a community you can rely on is that they can help you see what you can’t see – the holes in your thought process and your own blind spots. Simply put, even coaches need a coach every now and then to help them through the rough patches.


​​​​Successful coaches focus on one offering at a time.


Although successful coaches move quickly, they don’t move so quickly that they end up completely confusing their potential clients. Rather than throwing everything to the wall and seeing what sticks, you’ll have a much better return if you focus on one offer at a time. Make sure you’re putting enough time and energy into marketing your offer. If you don’t, you won’t know if the problem was that people didn’t want your offer, or if they simply didn’t see it. I recommend spending at least 2 weeks marketing your program to make sure that you’ve put enough effort in and give people the chance to check it out. Remember to follow-up with people who have expressed interest. And don’t be worried about sharing your program too often. The truth is that most people aren’t paying as much attention to our businesses as we are.



Now I’d love to know what you think. Have you noticed any particular traits or abilities in coaches who you consider successful? Share your thoughts in the comments – I’d love to hear your perspective.

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